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About the Challenge
Our food choices have a significant impact on health, society, and the environment. Plant-based diets offer solutions to global issues such as climate change, food security, animal welfare, and public health. The Food Innovation Challenge empowers students to apply their creativity to these pressing problems while gaining insights into a fast-growing industry.
The challenge focuses on innovation using Asian indigenous ingredients, combining global impact with local relevance. Participants will develop sustainable food solutions that address global concerns and, at the same time, help to preserve local culinary traditions and support community livelihoods. Through this unique approach, students can make a tangible difference to the future of food and sustainability.
This challenge has been made possible through ProVeg’s dedicated fundraising efforts and the generous support of our donors. Our partner companies have also contributed innovative topics and valuable coaching expertise in order to guide selected finalists. This collaborative endeavor exemplifies the power of partnerships in fostering innovation and positive change.
Early Bird Deadline Submissions on 20 October will have more chances of getting selected as finalists
Why take the challenge
Cash Prize & Certificate
The winners of the challenge will receive cash prizes and all participants will get a certificate of participation.
Career & Personal Development
Participants will access potential career opportunities and food-innovation experience while honing essential innovation skills.
Networking & Mentorship
Connect with Food & Beverage industry leaders and like-minded peers from all over the world!
Cash Prize
1st
place
USD $3,000
One winning team
2nd
place
USD $1,500
Two winning teams
3rd
place
USD $1,000
Three winning teams
And an additional USD 200 for all selected finalists!
Criteria to join
Students currently enrolled in undergraduate or graduate programs at universities and colleges.
Students can join individually or in teams of up to four. Non-APAC participants should focus their proposals on Asian markets they select.
Teams can include students from different disciplines, different schools, and different regions.
You have great food-innovation ideas (no prototype needed).
Register to always be updated and learn more about the final proposal!
Judging criteria
Market potential
Product uniqueness
Feasibility
Go-to-Market Strategy
Timeline
Phase 1
Create an account
Develop a proposal for your selected topic
Submit the proposal through your account
Early Bird Deadline:
20 October
Final Deadline:
20 November
Phase 2
(for selected finalists only)
Mentorship
Finalists announced by December 1
Online Final Competition
End of December
Celebration and Award
Mid January
Innovation Topics
 | Beyond Meat’s product lineup includes plant-based ground beef, plant-based ground pork, beef patties, breakfast sausage patties, and crab cakes. Beyond Meat invites you to develop its next new product with the concept of Light Eating, tailored to meet the taste preferences and usage scenarios of Asian consumers, and to create a launch plan. |
 | CJ Foods’ mission is to contribute to a tastier and healthier world by satisfying local tastes with a touch of Korean flavor. Develop a new range of premium-positioned, Korean-inspired frozen/chilled meal products to enhance CJ Foods’ plant-based portfolio. Identify target consumers, product positioning, features, value proposition, potential packaging designs, pricing, and potential partnerships with existing players for an impactful launch plan. |
 | Develop a range of healthy and nutritious plant-based ready meals to be sold in convenience stores. Identify target consumers, key points of differentiation, and price levels. Please also provide a launch plan. |
 | NEO FOODS, a subsidiary of DaChan, has introduced the award-winning “Braised Veggie Beef Noodle Soup”! Let’s now develop another iconic Asian dish with a contemporary twist: a new healthy and nutritious plant-based meal product that can be quickly heated and served, ideal for enjoying alone or as a versatile base for adding your favorite ingredients. Identify target consumers, usage occasions, pricing, and unique selling points for your chosen market in the APAC region to create a sustainable impact. |
 | Mars Snack devoted to inspire moments of everyday happiness by providing various delicious and nutritious snack sustainably. Develop a new plant-based snack product or series under an existing Mars brand or a new brand that enriches Mars’ portfolio in Chocolate, Snackable chocolate and Ice Cream categories via leveraging abundant plant resources and the plants well know to consumers. In your select market, identify target consumers, product positioning, features, benefits, potential packaging designs, pricing, and competitive advantages vs. competitors in the same needstate. |
 | Quorn and &SO, Monde Nissin’s plant-based brands, use mycoprotein as a key ingredient. Quorn is a clean label brand and soy-free focuses on eco-friendly, high-protein, meat-free meals, while &SO targets Asian cuisine and incorporates a diverse range of plant-based ingredients. Choose a brand to develop a snack range: Quorn (mycoprotein-only) or &SO (additional proteins allowed). |
 | Develop a plant-based seafood convenience meal product targeting young urban Asian consumers using Thai Union’s plant-based seafood products – tuna, shrimp, crab – as ingredients. |
 | Develop a new generation of product for Unilever’s The Vegetarian Butcher brand. Identify target, pricing, and usage occasions, as well as providing an impactful launch plan. |
Participate
Click ‘Create an Account’ to begin your journey in the ProVeg Food Innovation Challenge today!
Once you sign in to your account, you’ll gain access to the following resources:
Find a teammate: You can start the challenge solo or find a teammate using our platform.
Download the Template: Use our template as a guideline to create your own proposal.
Discussion Forum: Engage with like-minded food innovators to brainstorm ideas.
Learning Resources: Access valuable learning resources to propel your innovations!
Events
Past Winners
Contact us
ProVeg International is a food awareness organization with the mission to reduce the global consumption of animals by 50% by 2040.
Contact us: [email protected]
We are changing the world. Are you with us?
